11 Jan My podcast for BT on digital networking
Podcast on business networking using technology
I recently took part in a small panel on an episode of a new podcast series ‘In Good Company’ by BT. The series is hosted by BBC Click and technology reporter Kate Russell. It is a brand new podcast series from BT for small and medium business owners. The series covers a range of business challenges. A variety of business owners owners share experiences of using IT and communications technology to overcome business problems and the lessons learnt to help inspire and inform listeners.
I was joined by Judith Perle, from Management Advantage and Rupert Holloway from Conker Spirit, Dorset’s first Gin distillery – a hard act to go alongside!
Pushing my own boundaries
It was the first time I’d done anything quite like this and I must admit I turned up feeling a little bit nervous. Excited too, but the butterflies were definitely flying around my stomach as I entered the building of Soho Voices, the studio where the podcast recording took place.
We waited in the reception for 10 minutes. This gave us a chance to get to know each other before recording started. Then, one of the agency staff greeted us and led us upstairs to the recording studio.
The recording experience
The host of the show, Kate Russell, was lovely and put us at ease straight away. I’m sure she deliberately fluffed her intro a few times to relax us. Deliberate or not, it did the trick! We went through the process and she told us to just pause and start again if we made a mistake, as the editing team would easily correct those stumbles for the final recording.
I was surprised to find myself enjoying the experience. As a freelance marketing manager, I work with various clients who use podcasts as part of their marketing strategy. Yet, I’ve never actually got round to doing one myself, or been a guest in someone else’s podcast before. It took me out of my day-to-day routine and comfort zone. I’m a firm believer that we should all do something that takes us out of our comfort zone from time to time!
Making tech power connections
Kate wanted me to speak about how digital communities can form part of your business networking strategy. I discussed how I have build up several community and business groups on Facebook. My groups range from my neighbourhood hub (currently 20,000 members) to the networking and support group for children’s activity providers, LEAP Networking which I run jointly with Amanda Frolich from Amanda’s Action Club.
I also advised on growing Facebook groups and explained how networking online should go hand-in-hand with offline networking. Both types are important and you should try not to do one type in isolation of the other. As a freelance marketing manager, networking has been absolutely crucial in building my business in its first year. A lot of people underestimate the value of networking, but that’s a topic for another article!
The podcast can be downloaded using the Acast podcast app. There are a number of other episodes in the podcast series for small and medium enterprises so most of them should be of interest if you are a small business owner.
Here is a link to the episode I appeared in:
Making Tech Powered Connections